Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service.

Social media posts provide an opportunity for the public to find your new web content and click through to your site. You control the timing, not Google.

69% of Americans use Facebook. The US population reached 332 million people in 2022, meaning 54% of all Americans have a Facebook account (including actual infants). Infants aside, 69% of Americans over 18 are on Facebook, including 77% of people ages 30-49.

Traditional media encompasses conventional forms of advertising media, such as television, magazines, newspapers, radio, and direct mail and outdoor. For many decades, these forms of communication have been the main source for marketers to reach both consumers and other companies.
​New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. The objective of all new media marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales.

Types of digital marketing:

​Content marketing
Search engine marketing
Display Advertising
Mobile Marketing
Social Media Marketing
Email Marketing
Influencer Marketing
Affiliate Marketing

People are 53% more likely to buy from a business using live chat
Facebook allows businesses to add Facebook Messenger live chat to their websites to improve customer service and conversions.
Though a powerful feature, it’s limited to only Facebook Messenger. Expand your capabilities by using a multi-platform live chat solution, like Heyday, which can bring all customer communication from Facebook, Google Maps, email, WhatsApp, and more into one unified inbox for your team.

​Types of advertising used by small businesses to promote a product, service or content:

​Social Media Advertising
Pay-Per-Click Advertising
Mobile Advertising
Print Advertising
Broadcast Advertising
Out-of-Home Advertising
Direct Mail Advertising
Target the Right Audience

For Americans under age 50, Democrats are more likely to use most social media platforms.

​The largest Democrat-Republican gap is on Instagram, where 23% more Democrats report using the platform.

​Some have less significant differences, but Facebook is the only platform to have an equal share of Democrats and Republicans reporting they use it regularly.

​Facebook is the favorite social platform of the 35-44 demographic

Instagram takes the top spot among audiences under 25, but Facebook is the favorite social network for these demographics below:
Male internet users, 25-34: 15.9%
Male internet users, 35-44: 17.7%
Female internet users, 35-44: 15.7%
Female internet users, 45-54: 18%

Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers. 

​Engaging on social media gives brands the opportunity to build trust with potential customers, partners and talent/employees. This is especially true if other people are promoting your brand or products/services to other people.
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​Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.