Metaverse

That the metaverse is taking the world by storm is no news to anyone. As per a Bloomberg report, the global metaverse market could be worth US$800 billion by 2024. With more and more companies and individuals flocking to this new, virtual space, there’s a growing demand for services within the metaverse. However, little is known in terms of how you, the average person, can rake in the virtual dough, from the comfort of wherever you want to be.  The virtual worlds of the metaverse will increase teleworker camaraderie, improve collaboration, speed up training, reduce the need for office space and make work a happier place in general. Metaverse marketing will get you to the right place.

Metaverse Land

Last year, real estate sales in the metaverse amounted to over US$500 million. With the increasing popularity of the metaverse, there’s going to be a boom in virtual real estate. And just like in the physical world, buying and selling property in the metaverse will require the help of experienced agents. Not only can you buy and sell property, you can also rent it out or design one. For instance, in The Sandbox metaverse, users and companies can buy LAND to create digital experiences and metaverse marketing through a Metaverse Marketing Consultant will steer you in the right direction

Metaverse entertainment

From Paris Hilton to David Guetta to Wave (the first ever DJ to only exist in the metaverse), music aficionados have been making the most of the opportunities in mixed reality. Sensorium Galaxy is leading the charge as the premier virtual destination in the electronic music space. Since announcing in 2020 they have cultivated a formidable lineup ahead of the platform's hotly anticipated launch, teaming up with David Guetta, Carl Cox, Armin van Buuren, Black Coffee, and Eric Prydz.  The latest artist to join the lineup, dubbed "The Chosen Ones," is Charlotte de Witte who will headline a series of exclusive performances in PRISM, a world within the Sensorium Galaxy metaverse.

​​57% of marketers are using or plan to use the metaverse as a novelty item to excite buyers and 55% as a way to test products. Half of brands are leveraging or plan to leverage the metaverse as a gamification function to engage buyers, while 40% consider the metaverse a customer experience tool.

​Consumers, on their part, want to use the metaverse for expanding life experiences such as “experiencing things they wouldn’t normally experience” (57%), “escaping reality” (51%) and “meeting new friends” (79%). 

​The survey also shows that millennials and Gen Z are the ones who are most likely to want to engage with brands in the metaverse. Reflective of this, 91% of organizations are targeting millennials with their metaverse strategies,